In preparation for the 2020 edition, we have interviewed visitors to the fair, as well as organic wine producers and merchants, all exhibitors at Millésime Bio 2019 and/or awarded medals at the Challenge Millésime Bio 2019.
Philippe Cilia, Invino - FRANCE / Millésime Bio 2019 visitor
Could you present Invino to us?
To present ourselves in a few words, former sommeliers, today we are wine retailers (+ delicatessen) on the outskirts of Besançon. We currently own 2 wine shops (one created in 2010 and the other in 2016), we are 4 employees qualified in the wine world, to provide advice and sales, and we have needs to provide our customers with reliable values and new products.
How long have you been coming to Millésime Bio?
Since 2010 we have been coming regularly to Millésime Bio, either individually or in groups of 2 depending on our availability. In previous years, we went to other fairs [...] but in 2019, we decided to focus our efforts on Millésime Bio. [...] We found many interesting wines and made many contacts for the future.
What is the current market for organic wine in the wine store network? What is the trend?
Since 2010, we have seen the positive evolution of the sector and the rise in quality of the wines presented. [...] For us, organic wines represent about 70% of our references (more than 1200 wine references) in store and meet a growing demand from our customers for this type of wine that is more respectful of the environment and especially of our health. Demand for "Natural" wines is also increasing, but in much smaller proportions.
What do you think of the Millésime Bio fair? What are its strengths? What do you appreciate most?
Compared to the other shows we attend, what is interesting is:
- "everyone on the same level" (same table, space and equipment),
- the diversity of appellations and winegrowers [...]
- presence of winegrowers from all regions (North, South, Europe...)
- space (wide aisles, rare stands taken by storm leading to "traffic jams")
- proximity and number of spittoons
- proximity to professionals
- friendly atmosphere
- very professional organisation [...]
We are our clients' first advisors and what motivates us in the first place is "the quest for the good" - organic or not. Fortunately, thanks to our experience and trade shows like yours, we are increasingly able to reconcile pleasure, quality, price and health.
How do you rate Millésime Bio compared to the other shows you have already visited?
On the other shows we have a more impersonal feeling [...] and we appreciate that Millésime Bio is held in Montpellier [...].
Do you plan to come back next year?
In all likelihood, we will be present in 2020, with a desire for new discoveries and pleasures.
Daisuke TANAKA, Dean&Deluca - JAPAN /Millésime Bio 2019 visitor
Is this the first time you've been to the fair? Otherwise, since when have you been visiting the fair?
I came to the Millésime Bio fair in 2019 for the first time.
Why did you choose to come? What was your objective: to source wines? Better understand the market and the offer?
I came to the fair to source wine.
How many days did you stay?
I stayed for 2 days and managed to do mostly everything I had planned to do.
What do you think of the Millésime Bio fair?
It is an excellent fair! One of my favourites!
What are its strengths? What do you enjoy most?
To be able to talk with the winemaker directly
What did you think of the self-service tasting area? the Challenge Millésime Bio area?
Both the self-service tasting area and the Challenge Millésime Bio area are very efficient to choose the wines.
What is the current market for organic wine in Japan? What is the trend?
Many Japanese customers have a big interest in organic wine. The restaurants that have organic wines on their wine list are very popular in Tokyo.
Do you plan on coming back next year?
Réjane Pouzoulas, Domaine Wilfried - FRANCE / Millésime Bio 2019 exhibitor
Could you briefly present to us the Domaine Wilfried and your function within it?
My brother and I (Réjane and Wilfried Pouzoulas) are the 4th generation of a family estate located in the town of Rasteau ( 84110) in the southern Rhône. We have been working together on the estate for twenty years and produce AOC Rasteau, AOC Cairanne, Côtes du Rhône and vin de France.
I mainly take care of the administration and marketing, my brother takes care of the vineyard part. Together we take care of the grape harvest, vinification and bottling. We are very complementary!
Who are your main customers?
Wine merchants and restaurant owners in France as well as international importers.
Can you tell us how your sales are distributed among the different channels?
A small part of our AOC Rasteau production is sold to merchants.
You are coming to Millésime Bio in 2020 for the eighth time, your estate has been certified in Organic Agriculture since the 2012 vintage. What made you decide to take the plunge?
The commitment to Organic Agriculture was quite obvious to us. This was done naturally by making things official with Ecocert in 2008. We had been working since the early 2000s without herbicides and insecticides, our commitment was and still is in line with our state of mind and our way of life. Certification was necessary for transparency with the consumer.
What do you think of the Millésime Bio fair compared to others?
The Millésime Bio exhibition is an essential event. It's very professional and very well organised. The visitor base is of high quality, it is the opportunity to meet our current customers for the French and foreign markets as well as new people.
What is your objective: to source wines? Better understand the market and the offer? What are your commercial expectations?
The show allows us to see clearly and evaluate the market situation according to its demand.
On the commercial side, we are waiting to see our current customers in order to present the new vintage to them.
We also hope to meet new importers in markets where we are not yet.
What are your expectations regarding the "Salon 4.0" option, the digital tool that will be made available for the first time at the fair?
We look forward to discovering this new tool! It is a very good initiative.
A few words about the 2019 vintage?
The year 2019 is a very nice vintage. The harvest was healthy and very satisfactory. It will make fruit-oriented wine with a beautiful aromatic expression. It's a pleasant vintage!
Presentation of the company:
- Date of creation: 1920
- Production volume hL/bottles: 45,000 bottles
- Appellations: AOC RASTEAU, AOC CAIRANNE, Côtes du Rhône, Vin de France
- Distribution channels and national/export market share: 75% in France and 25% for export
- Number of employees: 3 employees
- Website: www.domainewilfried.com
- Instagram: #domainewilfried